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GoHighLevel vs ClickFunnels
Both start at $97 a month, but they are built for different people. GoHighLevel is a CRM and marketing platform for agencies, with unlimited contacts and client sub-accounts. ClickFunnels is a funnel builder for businesses selling their own products.
Agencies should choose GoHighLevel: unlimited contacts and users, client sub-accounts and rebilling. A business selling its own products through funnels will usually find ClickFunnels simpler and more focused.
Choose GoHighLevel if…
you manage marketing for clients, want unlimited contacts and users, and may resell the platform or rebill usage.
Choose ClickFunnels if…
you sell your own products and want a focused funnel builder with checkout, upsells, courses and email.
At a glance
GoHighLevel
ClickFunnels
Best for
Agencies managing several client businesses
Businesses focused on building and testing sales funnels
Starting price
From $97/mo
From $97/mo
Free plan
No
No
Trial
14-day free trial
14-day free trial
Fees
Phone, SMS, email and other third-party usage is billed separately on top of the plan, including during the trial.
No ClickFunnels transaction fee is listed; payment processor fees apply.
Prices in USD from each provider's pricing page, checked November 2, 2026. Plans and prices change; confirm before you buy.
Both offer a 14-day free trial. GoHighLevel bills phone, SMS and email usage on top of the plan.
Key differences
Who it serves. GoHighLevel's sub-accounts let one agency run many client businesses; ClickFunnels' workspaces serve a few brands.
Contacts and users. GoHighLevel includes unlimited contacts and users on every plan; ClickFunnels limits contacts (10,000 on Launch) and team members.
Selling focus. ClickFunnels is centred on funnels, order forms and upsells; GoHighLevel also builds funnels but centres on CRM, pipelines, SMS and booking.
Extra costs. GoHighLevel's usage-based messaging fees can add up; agencies often rebill them to clients.
Which should you choose?
If you are an agency or plan to become one, GoHighLevel's economics are hard to beat. If you sell your own courses or products, ClickFunnels is the more direct tool. Compare GoHighLevel alternatives and ClickFunnels alternatives.
Frequently asked questions
Is GoHighLevel better than ClickFunnels?+
For agencies, usually yes. For a single business selling its own products, ClickFunnels is often the simpler fit.
Do they cost the same?+
Both start at $97 a month. GoHighLevel adds usage fees for phone, SMS and email.
Can GoHighLevel build funnels?+
Yes, along with websites, CRM pipelines, calendars and messaging.
Which has more contacts on the entry plan?+
GoHighLevel: unlimited contacts. ClickFunnels Launch includes 10,000.
This comparison is based on each provider's official pricing page, documentation and published features, checked on November 2, 2026.
Where a provider shows prices in local currency or loads them dynamically, US prices were cross-checked against several pricing trackers and are labelled as such.
See how we review software.