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Kartra vs Kajabi

Both are all-in-one platforms for selling knowledge products. Kartra leans towards marketing tools, with plans from $59 a month (practically $119 for Starter); Kajabi leans towards courses and community, from $179 a month.

By Vishal Jethwani Updated November 2, 2026 Prices checked November 2, 2026

Quick verdict

Kartra is the better value for marketers who want email, SMS, pages and help desk tools, and its Starter plan undercuts Kajabi Basic. Kajabi offers a more polished course and community experience and higher contact limits on its middle plan.

Choose Kartra if…

you want an all-in-one marketing system with unlimited email and SMS, pages and products at a lower starting price.

Choose Kajabi if…

courses and community are your core, and you want Kajabi's student experience and 25,000 contacts on Growth.

At a glance

	Kartra	Kajabi
Best for	All-in-one marketing with built-in help desk tools	Established creators who want a polished all-in-one course platform
Starting price	From $59/mo	From $179/mo
Free plan	No	No
Trial	14-day free trial	Free trial offered (length not stated on the pricing page)
Fees	5% transaction fee on Essentials; 0% on higher plans.	Kajabi Payments: 2.9% + $0.30 (Basic), 2.8% + $0.30 (Growth), 2.7% + $0.30 (Pro). With a third-party processor Kajabi adds 2%, 1% or 0.5%.

Prices in USD from each provider's pricing page, checked November 2, 2026. Plans and prices change; confirm before you buy.

Plans side by side

Kartra

Current pricing →

Annual billing lowers the monthly price by roughly 12–22%.

Essentials

$59/month

$52/mo billed yearly

500 contacts
10,000 emails a month
5 pages, 1 product, 1 course
5% transaction fee

Starter

$119/month

$99/mo billed yearly

2,500 contacts
Unlimited email, pages, products, courses
0% transaction fee
5 team members

Growth

$229/month

$189/mo billed yearly

12,500 contacts
3 custom domains
10 team members

Professional

$549/month

$429/mo billed yearly

25,000 contacts
5 custom domains
Real-time funnel analytics

Kajabi

Current pricing →

Annual prices are about 20% lower per month.

Basic

$179/month

$143/mo billed yearly

5 products
2,500 contacts
1 website
2 admin users

Growth

$249/month

$199/mo billed yearly

50 products
25,000 contacts
1 website
11 admin users

Pro

$499/month

$399/mo billed yearly

Unlimited products
100,000 contacts
3 websites
26 admin users

Pricing compared

Level	Kartra	Kajabi
Entry	Essentials $59 ($52 yearly): 500 contacts, 5% fee	—
Main	Starter $119 ($99 yearly): 2,500 contacts, 0% fee	Basic $179 ($143 yearly): 2,500 contacts
Growth	Growth $229 ($189 yearly): 12,500 contacts	Growth $249 ($199 yearly): 25,000 contacts
Top	Professional $549 ($429 yearly): 25,000 contacts	Pro $499 ($399 yearly): 100,000 contacts

For the same 2,500 contacts, Kartra Starter costs $1,188 a year billed yearly vs $1,716 for Kajabi Basic, saving $528.

Key differences

Contacts at the top. Kajabi Pro includes 100,000 contacts at a lower price than Kartra Professional's 25,000.
Marketing tools. Kartra includes unlimited email and SMS from Starter and adds help desk live chat on Professional.
Fees. Kartra Essentials charges 5%; other Kartra plans 0%. Kajabi Payments charges 2.7%–2.9% + $0.30 with no platform fee.
Trial. Kartra offers 14 days on any plan; Kajabi offers a free trial without stating the length on its pricing page.

Which should you choose?

At small and medium list sizes, Kartra Starter is cheaper for similar contact limits. As your list grows past 12,500, Kajabi's Growth and Pro plans give more contacts per dollar. See Kajabi alternatives.

Frequently asked questions

Is Kartra cheaper than Kajabi?

At 2,500 contacts, yes: Kartra Starter is $119 vs Kajabi Basic's $179 a month.

Which has more contacts for the price?

Kajabi at higher tiers: Growth includes 25,000 contacts for $249 a month, vs Kartra Growth's 12,500 for $229.

Does Kartra charge transaction fees?

5% on Essentials; 0% on Starter, Growth and Professional.

Which is better for courses?

Kajabi is more course- and community-focused; Kartra includes courses as part of a broader marketing toolkit.

Kajabi Alternatives →Kajabi vs ClickFunnels →Kartra Pricing →

This comparison is based on each provider's official pricing page, documentation and published features, checked on November 2, 2026. Where a provider shows prices in local currency or loads them dynamically, US prices were cross-checked against several pricing trackers and are labelled as such. See how we review software.